Product Marketer

Hi there 👋! We are Bizzy, but we'll talk about us later! Right now it's all about you.

We are searching for a strategic and creative Product Marketer who will be the critical link between Product, Marketing, and Customer Success teams. This is a new role, designed for a proactive individual who can navigate the intricacies of our product offerings while effectively communicating their value to the market. As a “spider in the web,” you will be working closely with all other departments.

This role is located in Ghent, with flexibility for working from home 2 days per week.

We believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for business success so feel encouraged to shine, however that manifests.

Here’s what you’ll be doing:

• Product Positioning & Messaging: Develop compelling product positioning, messaging, and value propositions that resonate with our international target audience and differentiate Bizzy in the market.
• Feature Communication: Effectively communicate new features both externally to customers and internally across departments to ensure alignment and awareness.
• Onboarding & Upsell Optimization: Optimize our onboarding and upsell flow through strategic messaging and retargeting efforts to drive customer success and retention.
• SEO Optimization: Take ownership of SEO efforts to enhance product visibility and drive organic growth.
• Cross-Functional Collaboration: Serve as the bridge between Product, Marketing, and Customer Success teams, fostering strong relationships and ensuring cohesive execution of marketing initiatives, embodying our commitment to staying united by growth. Facilitate communication and collaboration to ensure product features and updates are effectively marketed and supported.
• GTM Enablement: Provide the Sales team with the tools, training, and information they need to sell Bizzy’s products effectively. This includes creating product guides, battle cards, and conducting product training sessions.
• Content Development: Create and manage a variety of content, including product collateral, case studies, white papers, and presentations, to support sales and marketing initiatives.
• Market Research & Customer Insights: Conduct market research and gather customer insights to inform product development, marketing strategies, and sales tactics, embracing candid candor by sharing transparent and actionable feedback.

To excel it in this role, you should have/be

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, ideally in a SaaS or tech environment.
• Strong understanding of product positioning, market research, and go-to-market strategies.
• Excellent communication and collaboration skills, with a talent for building bridges between teams #unitedbygrowth #candidcandor
• Ability to translate complex product features into clear, customer-focused messaging #leadtheway
• Experience with content creation and a knack for storytelling.
• Data-driven mindset with the ability to analyze performance metrics and refine strategies accordingly.
• Proactive, self-starter with a passion for technology and innovation #hustleandunwind
• Fluent in Dutch and English, both spoken and written.

Why should you join us?

🧑‍🤝‍🧑 Impact: Play a pivotal role in shaping the future of our products and driving company growth, staying united by growth as we scale together.

✨ Culture: Be part of a collaborative, innovative, and supportive team that values candid candor and leading the way in a vibrant start-up environment.

🪴 Growth: Opportunity for personal and professional development as you lead and learn in a dynamic role.

⚖️ Balance: Enjoy a flexible work environment that embraces hustle and unwind, encouraging both hard work and a healthy work-life balance.

At Bizzy, we are on a mission to help our customers in sales, marketing, recruitment and investments focus on the human side of doing business. Bizzy is the B2B intelligence platform helping businesses discover high-quality, ready-to-buy leads through a unique blend of public and trade registers, dynamic intent data, and AI-powered insights. We are the go-to-source for comprehensive, local B2B data.

Joining Bizzy is contributing to bringing our innovative solutions to the European market. If you're ready to achieve challenging goals and be part of a dynamic team, apply now and help drive Bizzy's success!

On top of a competitive salary, we offer the following benefits:

• 🛠️ The right tools to do your job without headaches and drama;
  • 💻 Macbook Air
  • 📱iPhone 16 (with subscription)
• 🏥 Healthcare benefits plan (incl Alan daily care)
• 🥪 Meal vouchers
• ⚖️ A Flex Income Plan through Payflip
• 🕛 Flexible working hours and locations, although we love to connect in person at least 3 days per week.
• 🍏 Fresh fruit in the office (and cookies as well 🤫)
• 🧑‍🎓 Dedicated budget to support your growth and development
• 🎁 Awesome Bizzy merchandise
• 🍺 🎉 🏂 Team drinks and events

We pride ourselves on our company values - United by Growth, Candid Candor, Lead the Way, and Hustle and Unwind - which guide everything we do.

Diverse teams build better products - an asterisk you'll want to read

We know for a fact that women, people of color, and minorities in general, are not likely to apply for a job they only feel 70% qualified for. We're here to tell you that you are, in fact, enough, and strongly encourage you to be confident and to submit your application either way. You've got this! We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates, so please don’t hesitate to apply — we’d love to meet you!