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Head of Marketing

  • Gent, Vlaams Gewest, Belgium

Job description

Hi there 👋! We are Bizzy, but we'll talk about us later! Right now it's all about you.

We are looking for a dynamic and hands-on Head of Marketing to build out our marketing efforts and propel our company to new heights.

As the Head of Marketing at Bizzy, you will be responsible for defining and executing the complete marketing strategy. Your goal: building the Bizzy brand across Europe. This role is perfect for a versatile professional who is not afraid to roll up their sleeves and get their hands dirty. You'll have the opportunity to collaborate closely with cross-functional teams to drive business objectives forward.

This role is located in Ghent, with flexibility for working from home max 2 days per week.

Your responsibilities will include:

  • Strategic Leadership: Develop and execute our go to market-strategy, together with the leadership team, aligned with our company's vision and objectives. You’ll be responsible for our marketing segmentation, targeting & positioning.
  • Inbound Lead Generation: Capturing existing demand through digital marketing strategies.
  • Demand generation and brand building: Create demand for our category by leveraging a mix of inbound and outbound tactics, including digital marketing, content marketing, SEO, email marketing, and events.
  • Product Positioning and Marketing: You will be responsible for the communication around product feature releases, changes and sunsetting. The ability to express our value and speed of delivery to our customers will differentiate us from competitors.
  • Performance Analysis and Optimization: Utilize data-driven insights to measure the effectiveness of marketing campaigns, track key performance metrics, and identify areas for improvement.

Job requirements

To excel in this role, you should possess the following qualifications and qualities:

  • Leadership Experience: Proven track record (min 3 years) of success in generic marketing roles, within the tech industry or SaaS startups.
  • Passion for Marketing: Hands-on experience across various marketing disciplines, including digital marketing, content marketing, lead generation, and branding, and a good understanding of SaaS dynamics.
  • Entrepreneurial and Results-Driven Mindset: You have an entrepreneurial spirit and are driven to achieve results. Willingness to embrace the complexities of scaling, and willingness to roll up your sleeves and dive into the trenches to get things done.
  • Strong strategic mindset, with the ability to translate business objectives into actionable marketing plans and initiatives.
  • Social and Communicative: Strong communication and leadership skills.
  • Flexible mindset: You thrive in a fast-paced environment and enjoy the typical start-up challenges. If you know, you know.
  • Fluency in Dutch and English: You are fluent in both Dutch and English, both spoken and written.

Why should you join us?

At Bizzy, we are on a mission to help our customers in sales, marketing, recruitment and investments focus on the human side of doing business. Bizzy is the B2B intelligence platform helping businesses discover high-quality, ready-to-buy leads through a unique blend of public and trade registers, dynamic intent data, and AI-powered insights. We are the go-to-source for comprehensive, local B2B data.

Joining Bizzy is contributing to bringing our innovative solutions to the European market. If you're ready to achieve challenging goals and be part of a dynamic team, apply now and help drive Bizzy's success!

On top of a competitive salary, we offer the following benefits:

  • 🛠️ The right tools to do your job without headaches and drama;
    • 💻 Macbook Air
    • 📱iPhone 15 (with subscription)
  • 🏥 Healthcare benefits plan (incl Alan daily care)
  • 🥪 Meal vouchers
  • ⚖️ A Flex Income Plan through Payflip
  • 🕛 Flexible working hours and locations, although we love to connect in person at least once a week.
  • 🍏 Fresh fruit in the office (and cookies as well 🤫)
  • 🧑‍🎓 Dedicated budget to support your growth and development
  • 🎁 Awesome Bizzy merchandise
  • 🍺 🎉 🏂 Team drinks and events

Diverse teams build better products - an asterisk you'll want to read

We know for a fact that women, people of color, and minorities in general, are not likely to apply for a job they only feel 70% qualified for. We're here to tell you that you are, in fact, enough, and strongly encourage you to be confident and to submit your application either way. You've got this! We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates, so please don’t hesitate to apply — we’d love to meet you!